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The ROI of Company Culture

Image: Several years ago when I worked for a company (that shall remain anonymous), I was tasked with creating a new company culture program.  My excitement about leading a project that I passionately...

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Consumers Don’t Want ROI, They Want ROS

Image: It happens all the time. We get to the supermarket checkout and there is the option to donate a percentage of our purchase to help children with cancer or fund reforestation projects. The store...

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